Marketing has come a long way from the print era at the beginning of the 20th century to the digital revolution driven by the success of mobile advertising. In 2019, digital ad spending represented 54% of all US ad spending and was expected to keep growing in 2020. Brands have been harnessing the power of online marketing for years as it is a powerful way to reach their target audience, drive their sales, increase their brand awareness, and establish their credibility.
How can online marketing specifically help your business you ask?
In this article, we’ll explore a few of the benefits of online marketing and how this powerful form of marketing can help you reach your goals and achieve long-term success.
Increase Your Reach
Marketing your business online is an excellent way to reach new potential customers. After all, online is where your audience hangs out. Indeed, according to a report published by Statista.com in July 2020, there are now over 4.5 billion internet users around the world. By having a website, a social media presence on the relevant platforms, and being visible on Google searches using SEO techniques, you’ll be able to drive traffic to your website. You’ll also be able to reach and interact with your audience both local and international, increase your brand awareness, drive your sales, and establish your credibility. With three billion smartphone users around the world and two-thirds of the total US digital ad spending on mobile devices, make sure you harness the power of mobile advertising when you develop your online marketing strategy.
Reduce your marketing costs
The rise of powerful social media platforms such as Facebook or Instagram, and now MeetPal has profoundly changed the cost associated with product or service promotion. Where TV and billboard ads can cost thousands and thousands of dollars, advertising on relevant social media platforms can prove extremely cost-efficient as it represents a fraction of the cost. Interacting with your audience on social media can also prove extremely useful as you’ll be able to make your brand more personable and relatable, create a strong brand personality and therefore increase your sales. Moreover, implementing some simple and free SEO techniques can help you drive organic traffic as long as you maintain consistency over time. By allowing you to target your audience and the devices they’re on, online marketing tools can also help you increase your conversion rate as you’ll be driving qualified traffic directly to your website.
Personalize your marketing approach
As connected human beings, we are exposed to between 6,000 and 10,000 ads a day. This overwhelming amount of information means that we have a narrower attention span. It also signals the need for brands to stand out if they want to make a long-lasting impact and be remembered. By providing you with the tools you need to identify your target audience such as Google Analytics, digital marketing will help you better understand and address their needs. You’ll also be able to create content that grabs their attention and specifically resonates with them turning your first-time buyers into loyal customers. The data, online marketing enables you to collect, will prove powerful as it will help you create and deliver a unique experience based on your customers’ preferences and therefore ensure long-lasting success for your company.
We hope this article has shed some light on the benefits of online marketing for your business. Want to use online marketing for your business but don’t know where to start? Don’t hesitate to ask us any questions in the comment section below as we’ll be happy to assist you!